Edward is one of the most important fashion groups in Southern Italy.
We created a CONCEPT design for them for a store which was later built on two levels, the first of which was dedicated to the 2DE Linee, one of the most well-known labels on the market.

The CONCEPT is based on MAXIMUM RESPECT for existing spaces built using blocks of local tuff stone. These spaces are characterised by magnificent vaults which define their richness and uniqueness. From this came the need to imagine a ‘minimal’ spatial feature, which at the same time would serve as décor.
The IDEA was to have a continuous band like a RIBBON running right through the entire space from the entrance to the lower floor, getting bigger or smaller, changing position and function, but never touching the beautiful walls.