Caramelo is a group that ranks fourth in terms of sales turnover in Spain.
Our design concept for this group was for the space and décor of their Flag Ship store in Madrid, Calle Serrano and ten more stores in Spain and Portugal.
The idea comes from the concept of visual continuity, with the use of ‘finished’ complementary materials in a very sophisticated area characterized by extreme functionality and well-measured flexibility in the décor.
Here we have standards of instantly recognizable visibility in an international setting, enriched by good use of lighting and with an eye to the future.